The Tweeting Trump

Social Media has changed the way we do a lot of things in America. It has changed the way we communicate, interact, teach, learn, bully, and view certain things in our society. Social media has changed some of these for the good, and some for the bad. With the world at the touch of a button, we can connect with each other and learn so much faster than we could before. But on the flip side, social media has caused us as a society to lose the face to face connections and cyberbullying has become a problem in the more recent years. One area social media has really influenced is the 2016 Presidential Campaign. The primary republican candidate, Donald Trump, has completely transformed this election with his use of Twitter. But is this transformation of social media being used in a presidential campaign a good thing or a bad thing? Trump supporters would probably argue it's a good thing, and  Clinton supporters would probably argue it's a bad thing. Whatever side of the electoral spectrum you are on, Trump's Tweets have had a huge impact in this race. 

Trump's campaign has been anything but ordinary and his Twitter feed follows this theme. Every presidential candidate has a way to market themselves, and Trump uses Twitter. Trump floods his followers feed with thousands of tweets with controversial content. Specifically, 17% of Trump's tweets are about policy, 16% are about Republican candidates, 11% are about polls, 11% are attacking the media, 7% are about the Democratic candidates, and 3% are attacking women. (Fivethirtyeight). However, it't not the subject that makes Trump so controversial, it's the way he says things. Trump has no filter and says what he thinks and then his staff comes in and does damage control. This is why people hate him, but this is also why people love him, Besides being called racist, sexist, and a horrible tyrant, Trump is also called trustworthy because of his transparency. Especially with the scandals revolving around Hillary Clinton's "lies", Trump is made to seem like the what you see is what you get candidate. 

Is Trump's transparency a public relations tactic to help his campaign? Or has he always been this transparent? And does Trump being  transparent make up for his obvious theatrical and inappropriate hate speech? Either way, his Twitter tactics are working for him because his loud presence got him the primary republican candidacy. The Tweeting Trump has changed the way this country will run presidential campaigns for the years to come.